Our Story

Timeless Pieces for Modern Journeys

The story of Sienna Alexander began in 2016, when two university friends, driven by a shared love of fashion, set out to create something different — a sunglasses brand that combined high-quality Italian craftsmanship with an accessible price point. Their journey led them to Belluno, the heart of Italy’s sunglasses industry.

But as often happens when friendship and business collide, the partnership ended just before the first collection was produced. One friend stepped away, leaving Sienna to continue the vision on her own.

What started with sunglasses soon grew into more. Inspired by Italy’s timeless style, Sienna expanded into leather bags, working closely with expert artisans in Florence to create designs that are both wearable and lasting — always keeping quality and affordability at the core.

Building on this foundation, the brand expanded into a curated selection of clothing — timeless, thoughtfully crafted pieces made to transcend seasons and trends.

For eight years, Sienna Alexander had a shop on Portobello Road in Notting Hill — a busy, inspiring place where the brand grew and connected with people from all over the world. Today, the story continues online, reaching an even wider community.

At Sienna Alexander, every piece is thoughtfully designed to move with you — through everyday moments, big journeys, and everything in between.

Created to move with you, wherever life leads.